IN KIND | CAFE DESIGN CONCEPT & BRANDING
Project Objective
Develop a brand identity for a new coffee shop, including a unique name, logo, and an illustration or image adaptable for use across various applications such as brochures, websites, murals, menus, packaging, cups, uniforms, coffee cards, and signage.
Develop a brand identity for a new coffee shop, including a unique name, logo, and an illustration or image adaptable for use across various applications such as brochures, websites, murals, menus, packaging, cups, uniforms, coffee cards, and signage.
Key Brand Features:
High-quality vegan beverages and food, including coffee, teas, and pastries.
A signature house coffee blend.
A community-focused atmosphere with a garden/safe play area for families.
Rationale
In Kind is a contemporary vegan wholefoods coffee shop offering high-quality coffee, teas, locally made pastries, and healthy snacks. The café caters to health-conscious customers, providing a welcoming indoor seating area and a covered community garden on the veranda designed for families.
In Kind fosters a sense of community through its “Pay it Forward” initiative, allowing customers to purchase extra meals and drinks for those in need. This ethos of generosity and connection is reflected in the use of the Wattle—a symbol of unity and connection to Country—which features as a mural on one of the café walls and across branding assets.
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