YES! | CONDOM PACKAGING AND PRODUCT DESIGN
Project Objectives
Demonstrate the interplay between 2D and 3D design by developing packaging for a self-created brand. The design should include a 3D mock up featuring graphics and a label integrated onto a 3D surface. The packaging must embody the brand’s ethos, communicate its eco-friendliness and product benefits clearly, and stand out on shelves to attract the target audience.
Rationale
In Australia, 1 in 2 people lack a clear understanding of sexual consent, a troubling statistic given the prevalence of sexual violence. To support the Australian Government’s Consent Can’t Wait campaign, my aim was to create a product that fosters social awareness and contributes to meaningful conversations about consent through a card game.
Introducing YES!, a brand dedicated to promoting enthusiastic consent and safe sex practices. The packaging and accompanying card game are designed to define and celebrate enthusiastic consent in a fun, accessible way. By engaging users in interactive open discussions, the cards encourage safe and honest communication between partners in a playful way.
Product Launch TBC
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