CAMPAIGN BRANDING
NSW Hen Rescue LIVE BRIEF
MTP is an online campaign focused on uncovering the realities of chicken parent and breeder farms within the egg and meat industries. This facet of animal agriculture and factory farming remains largely overlooked and underreported. The campaigns goal is to bridge this gap by raising public awareness about the industry’s practices and the cruelty endured by individual hens and roosters.
Project Objectives
Design a logo to be featured across online platforms and campaign branding.
Develop content using campaign footage and imagery, including video editing.
Manage and oversee online content across social media platforms, including Facebook, Instagram, TikTok, and YouTube.
Develop content using campaign footage and imagery, including video editing.
Manage and oversee online content across social media platforms, including Facebook, Instagram, TikTok, and YouTube.
Rationale
The logo design incorporates NSW Hen Rescue’s branding colours, typography, and vision to create a sense of connection and trust with the audience. The imagery of a chicken family was chosen to highlight the campaign’s focus: illustrating how chickens, from birth to the end of their lives, are often treated as commodities rather than the intelligent, sentient beings they truly are.
To learn more about MTP go to: henrescue.org/meet-the-parents/
(c) isy.V. Act by Design 2025. All Rights Reserved.
